An Analysis of the Role of Emojis and Digitally Created Discourse in the Construction of a Digital Global Communicative Society


  • Samina Bashir Secondary School Teacher, Punjab Schools Education Department, Punjab, Pakistan, Visiting Lecturer of English, Department of English, Division of Arts and Social Sciences, University of Education Lahore, Vehari Campus, Punjab, Pakistan
  • Ammara Farukh Associate Professor, Department of English, Division of Arts and Social Sciences, University of Education Lahore,Vehari Campus, Punjab, Pakistan
  • Rehman Younis PhD Scholar Department of Applied Linguistics, Government College University, Faisalabad, Pakistan


Emojis, Digital Discourse, Speech Act Theory, Cultural Emotions, Performatives, Constatives


The purpose of the study was to evaluate how the discourse in digital media contributes to the growth of a multicultural, global society by allowing people to express their feelings through the same digitalized semiotic language. The study also looked at the impact that social media and digital technology are having on communicative cultures globally. The study also attempted to identify the influence of Twitter, Facebook, and Instagram as the leading social media platforms on language and conversation, as well as the weight that social media discourse like emojis carries in everyday usage around the world. The study's findings indicate that people of all generations are using emojis more frequently than before. It is possible to learn the most important and well-known emoticons, but it is challenging to recall every single emoji and how to apply it. In addition to making interactions more interesting, emojis can help fill in the gaps left by bad grammar or the absence of physical cues. Modern technology makes it difficult to emphasize our message through body language and facial expressions, despite the importance of doing so. The speech act theory was used in this study because it sought to identify the communicative roles that emojis play in everyday conversations on WhatsApp, Facebook, Instagram, and Twitter.