The Study of Evaluative Features in Hollywood and Lollywood Film Reviews: A Corpus Based Comparative Analysis

Authors

  • Humaira Yaqub PhD Scholar, Government College University, Faisalabad
  • Mubashir Iqbal Lecturer, University of Narowal
  • Dr. Behzad Anwar Assistant Professor, University of Gujrat

Keywords:

Reviews, Film Reviews, Evaluation, Evaluative Feature, Corpus

Abstract

This study examines the evaluative features from film reviews. The evaluative features of the almost similar grammatical category have been identified in each sub-value and the results have been generalized. This study inquires evaluative features from Lollywood and Hollywood film reviews comparatively. The reviews of Hollywood and Lollywood films have been selected randomly to compile corpora. Each corpus comprises 50 film reviews. The methodology used for the study is the mixture of qualitative and quantitative research designs. For the selection of data, a time frame has been fixed. The reviews from 2010 to 2016 are taken as the data. The softwares, Antconc and Sketch Engine have been used to process the data. After processing the data, the frequency of evaluative features observed in the corpora has been shown and afterwards the evaluative features have been interpreted. The findings show that core evaluative parameters, being central and inner parameters, manifest the highest inconsistencies. The evaluators of these parameters are rigid in their use. In the English language, they are handled by their native users easily but the non-native users are not able to use them freely and easily. On the contrary, the peripheral evaluative parameters are freely and easily used by both native and non-native users of a language because they do not possess rigidity of expressions. Even their extended use does not need much skill. Another interesting aspect is obvious that some evaluators of core evaluative parameters are combined with one another. For example, the evaluator clear is included in two sub-values. This evaluator is located in the sub-value of reliability but it is also combined with the sub-value of comprehensible because the word clear gives the meaning of genuine, comprehensible and reliable at the same time. In fact, this research demonstrates the reasons which cause differences in the use of evaluative features.

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Published

2019-12-31